Stop-Motion Film & Ad Series – “Be Chinet”

What if paper plates weren’t just for parties? For this project, I reimagined Chinet as a go-to for arts and crafts, using stop-motion animation and a series of playful print ads to tell the story.

The campaign asked, What will you make?, inviting viewers to get messy, think creatively, and see everyday objects in a whole new way. Bonus: Chinet’s marketing team actually reached out after seeing it on YouTube.