Beer Packaging Project

You know that sluggish, can’t-move feeling after a big Southern meal? That’s the itis. For this beer packaging project, I built a whole concept around the phrase—because let’s be real, the itis is real. Each bottle was a typographic display, covered top to bottom in storytelling text that captured the sleepy, satisfied vibe of a post-BBQ nap. A fun, expressive study in type, tone, and just how far you can stretch a good food coma metaphor.